Marketing Essentials

Chapter 1: Marketing Is All Around Us

Market Tech Online Action

Scanning for New Profits
Many large retailers use a bar-coding system of some sort to track inventory and monitor sales. Name bar-coding systems you have seen or used. How do they track information? A-B CDs is a small neighborhood music store located on the same block as a large music chain. The store advertises in local newspapers and sends out promotional e-mails to customers. Should you recommend a bar-code inventory system for A-B-CDs? Do online research to determine how large a store should be before it implements such a system.

Activity
Write a short report that includes recommendations for a bar-coding and inventory tracking system for A-B CDs