The Basics of Speech

Chapter 13: Creating the Informative Speech

Overview

Speaking to inform is the most familiar type of public speaking. An informative speech presents or describes information. When creating an informative speech, it is important to remember certain principles about sharing information. Audiences are more attentive and receive information better when they need to know the information, the information is connected to something they already know, the information is well organized, the information is repeated, the information is tied to feelings, and the information is focused. In the most common types of informative speeches, a speaker describes something or someone, explains a word or concept in great detail, uses a media aid to explain or demonstrate a particular concept or thing, or explains the step-by-step process by which something is created or operated.

A social-ritual speech is a special kind of speech to inform. Social-ritual speeches include introductions, welcomes, award presentations, acceptance speeches, nominations, announcements, stories, and eulogies. Since public speaking is two-way communication, listeners may give informal or formal feedback to a speaker. Informal feedback consists of verbal and nonverbal messages given spontaneously to a speaker. Formal feedback consists of planned written or oral comments. Formal and informal constructive feedback helps speakers reach their audience goals.