Marketing Series: Fashion Marketing

DECA Practice Test: Retail Merchandising


1.	When two retail organizations combine into one company, it is known as a(n)
		A)	acquisition
		B)	merger
		C)	chain store
		D)	homogenation


2.	Men’s suits are often priced with tickets that hook over a button. These tickets are known as
		A)	hole pin tickets
		B)	hanging tickets
		C)	button tickets
		D)	ringseal tickets


3.	Coca-Cola advertises its products heavily on television, radio, and magazines. This is part of the company’s
		A)	pull policy
		B)	push policy
		C)	retailing strategy
		D)	product/service mix


4.	Many discount stores put prices on the shelf, rather than on each individual item. This pricing system is known as
		A)	premarking
		B)	unit pricing
		C)	bundle pricing
		D)	nonmarking


5.	When Cheryl closed her register for the day, the audit tape showed that there should be $487.29 in her drawer. In fact there was $476.29 in the drawer. This discrepancy is referred to as a(n)
		A)	overerr
		B)	undererr
		C)	point-of-sale error
		D)	audit error


6.	Bill is an accountant. His product/service mix could best be described as
		A)	tangible product
		B)	goods with an accompanying service
		C)	service with accompanying goods
		D)	service only


7.	Bread, milk, eggs, and paper towels are examples of
		A)	soft line products
		B)	emergency products
		C)	staples
		D)	homogenous products


8.	The electronic machine at a checkout station that reads product tags and feeds information directly into a central computer is known as a
		A)	point-of-sale terminal
		B)	UVM reader
		C)	unit controller
		D)	UPC reader


9.	Blue Hawaiian Shirts had gross sales in February of $23,000. In addition, $1,000 worth of pink shirts were returneWhat is Blue Hawaiian’s returns percentage?
		A)	$22,000
		B)	4.30%
		C)	23%
		D)	4.50%


10.	Clothing, curtains, and bedding are all examples of
		A)	durable goods
		B)	textile merchandise
		C)	convenience items
		D)	shopping items