Marketing Essentials

Radio Glencoe Podcasts

Radio Glencoe Podcasts are simulated radio talk shows that provide an enjoyable listening and learning experience to complement your textbook. In these episodes, hosts David Stern and Kelly Matthews interview experts about important and related topics.

NOW AVAILABLE!
Starting and Marketing Your Own Business — Two business owners tell their personal success stories, and an entrepreneurial expert discusses preparation and strategies for business success. Some key advice: Know your market!

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Interpersonal Skills — Host Kelly Matthews discusses the importance of strong interpersonal skills with Psychologist Dr. Sheila Chan, along with two newcomers to the workforce, Miguel Jimenez and Janet Simmons.

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