Marketing Essentials

Chapter 34: Risk Management

Figures Online Action

Figure 34.1

Business Risks
Study Figure 34.1. Conduct research online or at your local public library: Read business publications such as Inc. or Entrepreneur. Find articles about business risks for small and medium-size companies.

Activity
Prepare a short research report that answers the following question: What are some ways a medium-sized retailer might safeguard against the three types of risks mentioned in the figure?

Glencoe Online Learning CenterMarketing HomeProduct InfoSite MapContact Us

The McGraw-Hill CompaniesGlencoe

Please read our Terms of Use and Privacy Policy before you explore our Web site. To report a technical problem with this Web site, please contact the Web Producer.