Activity Lesson Plans
Introduction
In Chapter 17 students have read about managing the finances of a student publication, including generating revenue through subscriptions and advertising sales. Furthermore, students have learned how to write effective advertising copy. In this lesson they will identify characteristics of a business manager and a copywriter, drawing on concepts from this chapter.
Lesson Description
Students will place each characteristic under the correct column.
Instructional Objectives
- Students will be able to compare and contrast the functions and duties of a business manager and a copywriter.
- Students will be able to recall concepts and terms from the chapter.
Student Web Activity Answers
Business Manager | Copywriter |
Keeps records | Writes ad copy |
Arranges distribution | Edits ad copy |
Generates ad revenue | Creates ad layout |
Coordinates with editors | Uses persuasive words |
Coordinates with printer | Uses testimonials |
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