Textbook Resources
Click an item at the left under the heading Textbook Resources to access The Marketing Research Project Workbook, School-to-Career Activity Workbook, or Competitive Events Workbook.
- Marketing Research Project Workbook
- School-to-Career Activity Workbook
- Competitive Events Workbook
Unit Resources
Click on an item at the left under the heading Unit Resources to access the Unit Marketing Internship files: videos, worksheet activities, and project rubrics.
- Marketing Internship Project Launcher Video
- Marketing Internship Project Worksheet Activity
- Marketing Internship Project Rubric
Chapter Resources
To access the Chapter Resources, select a chapter from the chapter pull-down menu at the left. Chapter Resources include, Discovery Project Worksheets, Discovery Project Rubrics, Chapter Outlines with Vocabulary Terms, Digital Nation Worksheets (for even numbered chapters only), Green Marketer Worksheets (for odd-numbered chapters only), eMarketing Features and Worksheets, Career Chatroom Profiles, Graphic Organizers, and Section Answer Keys (for the After You Read sections in your Marketing Essentials textbook).
Click an item at the left to access teacher resources, including information about standards, answers to student activities, and more. These resources are available at no charge to users of the Teacher Edition of Marketing Essentials. At the prompt, please enter the user name "Marketing2012" and the password. The password is the last word on page 673 of the Teacher Edition.
Textbook Resources
Click an item at the left under the heading Textbook Resources to access the Marketing Essentials textbook resources.
- Marketing Essentials Teacher Edition e-Book
- Student Activity Workbook with Academic Integration Teacher Annotated Edition
- Mathematics for Marketing Workbook Teacher Annotated Edition
- Marketing Research Project Workbook Teacher Annotated Edition
- School-to-Career Activity Workbook Teacher Manual
- Competitive Events Workbook Teacher Annotated Edition
- Inclusion in the Marketing Education Classroom
- Academic Scope and Sequence
Unit Resources
Click on an item at the left under the heading Unit Resourcesto access the Fast Files. These resources will help you and your students expand, enrich, review, and assess every lesson.
Chapter Resources
Select a chapter from the chapter pull-down menu at the left to access the Chapter Resources. Chapter Resources include, Discovery Project Worksheets, Discovery Project Rubrics, Chapter Outlines with Vocabulary Terms, Digital Nation Worksheets (for even numbered chapters only), Green Marketer Worksheets (for odd-numbered chapters only), eMarketing Features and Worksheets, Career Chatroom Profiles, Graphic Organizers, and Section Answer Keys (for the After You Read sections in your Marketing Essentials textbook).
