"Grandma, Buy Me That"
In this chapter, you learned that demand is influenced by changes in the population.
Did you know that in a recent year new grandparents spent an average of $505
on toys for each of their grandchildren—a 100 percent increase in what they
demanded, or spent, per grandchild in the previous decade? Assume you work
for a manufacturer of electronic toys and games. You want to sell to the "new" grandparents—those
ages 45-64—but you're not sure how population changes in the future will affect
this grandparent market. You decide to check for information on the Internet.
Destination Title: U.S.
Census Bureau Population Projections
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Start at the Census Bureau Web site.
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