"A Thirst for Trade"
Thomas First and Thomas Scott were fresh out of college when they started pedaling
their blender-made juice drinks off their 19-foot motorboat in Nantucket Harbor.
Nantucket Nectars had a modest income of $2,000 its first summer, but within
a few years, their small operation grew to a $30 million company. To grow their
business, First and Scott had to pursue trade with other nations. They now
sell their 28 varieties in North America, Europe, Asia, and South and Central
America. Assume you are the owner of a U.S. company that makes blended juice
beverages. You are considering expanding your market beyond its domestic borders,
so you decide to research potential markets on the Internet.
Destination Title: International
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Start at the International Trade Administration Web site.
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