Marketing EssentialsSection 1:
Marketing PlanningAfter You Read Online ActionReviewing Key Terms and Concepts - A SWOT analysis is a critical examination by a business of itself
and its business environment. It is helpful because it enables a business to
prepare for and deal with threats and weaknesses, as well as provide guidance
and directions.
- When a company conducts a SWOT analysis and an environmental scan,
it can develop strategies to deal with its weaknesses and challenges and best
use its strengths and opportunities.
- The evaluation and control phase of a marketing plan assesses how
well the company has met its objectives. This phase also sets the stage for
the next marketing plan.
Integrating Academic Skills - 1,524,600; 1,386,000 X .10 = 138,600; 138,600 + 1,368,000 = 1,524,600
- In times of a healthy and robust economy, businesses are more likely
to invest in n ew products and markets; in an economy is either in or heading
toward a recession, marketing plans may be placed on hold, changed, or dismissed
altogether until the economy improves.
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