Marketing Essentials

Section 2: Market Segmentation

After You Read Online Action

Reviewing Key Terms and Concepts

1. These businesses depend on the customer’s discretionary income: The money left after all the necessities (such as food, clothing, and shelter) have been purchased.
2. Each represents a potential market segment. By 2025, these groups will represent 37.2 percent of the U.S. population.
3. Attitudes, taking responsibility for one’s health.

Integrating Academic Skills

4. 270,528,422; 290,890,777 X .93 = 270,528,432.61
5. The census, mandated by the Constitution, gives the government fairly up-to-date information regarding who citizens are, where they live, their ages, and so on. This information is vital in serving the nation’s population because it provides statistics on things such as how many people will draw Social Security benefits in a given year, how many children will enter school at a given time, and so on.