Marketing Essentials

Section 2: Packaging and Labeling

After You Read Online Action

Reviewing Key Terms and Concepts

1. A package represents the size, shape, and final appearance of a product at the time of sale and helps sell the product, which makes packaging important to product planning.
2. Functions of packaging include promoting and selling the product, defining product identity, providing information, expressing benefits and features, ensuring sage use, and protecting the product.
3. The agencies are the Federal Food and Drug Administration, Federal Trade commission, and the U.S. Department of Agriculture.

Integrating Academic Skills

4. 43.1%; $6,475 divided by $15,000 = 43.1%
5. Answers will vary; you should identify the name and purpose of the law, the agency that administers it, and how the law affects product labeling.