Marketing Essentials

Chapter 33: Entrepreneurial Concepts

Figures Online Action

Figure 33.1

Online Tests
Visit a Web site that offers many different personality and psychological tests and quizzes. Take several of the personality and career tests.

Activity
Answer the following questions: How do you feel about the results? How accurate do you believe they are? What are some possible weaknesses of the self-evaluation process?

Figure 33.2

Setting Up a New Restaurant
You are getting ready to open a neighborhood pizzeria with your brother and your parents. You hope to open more locations someday, although the first few years will be focused on building the first restaurant.

Activity
Prepare a short report that answers the following questions: Which organizational structure would be best for now? Why? What structure would be best after opening ten new restaurants?