Marketing Essentials

Section 2: The Global Marketplace

After You Read Online Action

Reviewing Key Terms and Concepts

1. Possible answers include an unstable economy, change in the political party in power, or a more drastic political change, such as a coup or a civil war.
2. If roads are bad, bridges in disrepair, electricity and phones unreliable, a foreign company that can replace, repair, or create a new infrastructure could prosper.
3. Learning about and then acting according to a different language and symbol system, holidays and religious observances, and social and business etiquette

Integrating Academic Skills

4. It should cost $16 in Detroit. $20 divided by 1.25 = $16
5. Answers will vary depending on the language you selected. You might explain to your classmates and teacher how you arrived at the translation (with your foreign language teacher, yourself, with a friend or a family member who is fluent in the language you chose). Make sure you explain what was particularly difficult in the translation process.