Marketing Essentials

Section 2: Business Opportunities

After You Read Online Action

Reviewing Key Terms and Concepts

1. About 95 percent of all U.S. businesses are classified small. These businesses employ about 95 percent of all the private sector (non-government) workforce.
2. DECA is a nonprofit because the money it makes is not distributed as profit but rather used to further the education of marketing students.
3. A balance sheet reports a company’s assets, liabilities, and its owner’s equity. A profit and loss statement reports the ongoing operations of a firm, including its income from sales and the cost of doing business.

Integrating Academic Skills

4. The net worth (owner’s equity) of a company that has assets of $500,00 and liabilities of $200,000 is $300,000. ($500,000 - $200,000 = $300,000)
5. Reports will vary in content. You might first access the Red Cross Web site and click on Frequently Asked Questions (FAQs) to get basic information to begin your research.