Marketing Essentials

Unit 4: Skills for Marketing

Marketing Internship Outlines

Report Outline Prepare a written report and a computer presentation. Use a word-processing program to prepare a double-spaced report and presentation software for your oral presentation. Arrange your written report and computer-generated presentation around the following outline:

1. Background
1. Childhood obesity
2. Competitors
3. Mission for Blue Horizon Resorts
2. Suggested Program
1. Name and length of program
2. Dietary suggestions
3. Activities
1. Physical fitness
2. Recreational
3. Educational
4. Typical schedule
5. Suggested fee
3. Management Plan
1. Suggested organization & organizational chart
2. Planning functions
3. Controlling functions
4. Bibliography
5. Appendix
1. Sample marketing materials (brochure, Web site design)
2. Sample role playing scenario