Marketing Essentials

Section 1: What Is Selling?

After You Read Online Action

Reviewing Key Terms and Concepts

1. In personal selling, there is two-way communication between the buyer and the seller.
2. Answers will vary; a sample answer might be: It takes photos. Physical feature: red-eye reduction. Extended feature: warranty.
3. Factors thatinfluence the level of customer decision making might include: experience with the product and company, how often the item is purchased, the amount of information necessary to make a wise buying decision, the importance of the purchase for the customer, and the perceived risk involved in the purchase.

Integrating Academic Skills

4. $10; $100,000 divided by 10,000 = $10
5. Reports will vary, but they should show an understanding of the Do Not Call registry.