Marketing Essentials

Section 1: Product Presentation

After You Read Online Action

Reviewing Key Terms and Concepts

1. Show the middle price range so you can move up or down as required by the customer’s needs.
2. Answers will vary. You  should remember that three is the limit for effective product presentation, so you can tell the customer  that your store policy states—or that your manager prefers—that no more than three are shown at a time.
3. For a copying machine, you could have the customer use features such as doublesided copies, enlargement, reduction, collating, etc. For replacement windows, you could have the customer how easy it is to open, close, and clean them.

Integrating Academic Skills

4. $29.17; 7 X $12.50 : 3 = $29.17
5. Answers will vary depending on the products selected. Plans might include a list of features and ways to present them as well as a sales script and a description of sales aids.