Closing the Sale
Net Marketing Online Action
Imagine that you run a small, independent record label. You’ve been receiving e-mails lately asking if you plan to offer music online for purchase. Some of these e-mails hint at the fact that your music is already being downloaded–but illegally, so you are not getting any of the benefits.
Write a response e-mail to the requests you’ve received. What are the pros and cons of making your music available for sale electronically? How do you think your answer this question affect your potential customers.