Marketing EssentialsSection 1:
Display FeaturesAfter You Read Online ActionReviewing Key Terms and Concepts - Displays are considered a form of visual merchandising responsible
for attracting customers’ attention because they are creating a desire for a
product and helping enhance sales.
- Visual merchandising encompasses all the visual artistic elements
of the selling environment. Display relates only to those visual and artistic
elements that present the product to a target group of customers.
- The four elements of visual merchandising include: the storefront,
the store layout, the store interior, and the interior displays.
Integrating Academic Skills - $259,645 divided by 1,602 = $162.08 per square foot
- Answers will vary for each type of display.
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