Channels of Distribution
Global Market Online Action
As marketing director for a large produce firm, you are given the task of getting your product--fresh fruits and vegetables--into new markets. During a brainstorming session, someone raises the point that none of your products are distributed to ethnic restaurants and grocery stores.
How might you work to get your products into those new outlets? What are some strategies you might form? Draft an answer to these questions so you will be prepared to discuss the topic at your company’s next brainstorming session.