Marketing Essentials

Section 1: Transportation Systems and Services

After You Read Online Action

Reviewing Key Terms and Concepts

1. Physical distribution is all the activities (order processing, transportation, storage, stock handling, and inventory control) that get the right amount of product delivered  to the right place at the right time.
2. Choosing the right mode of transportation can make a product more affordable to a customer or it can make the product more desirable (for example, it can arrive faster).
3. You might cite air transportation, so that the flowers will be fresh when they arrive in New York.

Integrating Academic Skills

4. $10,000; (57,000 - 55,000) X $5 = $10,000 in lost revenue
5. Answers will vary. However, you should investigate security challenges and related issues for highways, maritime, rail, and air transportation modes.