Marketing EssentialsSection 2:
The Purchasing FunctionsAfter You Read Online ActionReviewing Key Terms and Concepts - A buyer should stay abreast of industry trends by reading general
business publications , attending trade shows, and hiring resident buying services.
- Consignment goods are paid for when they are purchased from the reseller.
Memorandum goods are paid for when purchased from the supplier, but the price
of unsold goods may be refunded to the reseller.
- Answers will vary. Advantages include timely supplier information,
reduction of cost, and ease. Disadvantages include potential privacy issues
and unknown companies.
Integrating Academic Skills - Vendor A cost = $486.57. Vendor B cost = $478.60. Vendor B is a better
deal.
- Letters will vary; all letters should include the problem and the
action requested.
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