Marketing Essentials

Section 1: The Stock Handling Process

After You Read Online Action

Reviewing Key Terms and Concepts

1. The four maim steps in the stock handling process include receiving goods, checking them, marking the goods with information (if necessary), and delivering them to their selling or storing location.
2. The four methods used for checking merchandise are: blind check, direct check, spot check, and quality check.
3. UPC bar codes allow the store to track sales and inventory levels.

Integrating Academic Skills

4. $17,820; $54,000 X 0.33 = $17,820
5. Reports will vary. However, you should explain that Bernard Silver and Norman Woodland at Drexel Institute of Technology invented bar codes in 1948. The codes were first used commercially in 1967. A consortium of supermarket retailers developed the present vertical bar system in 1973. About five billion bar codes are scanned worldwide each day.