Marketing Essentials

Chapter 25: Price Planning

Net Marketing Online Action

Price Comparison Web Sites
Locate three price-comparison sites on the Internet. Create a grid with the names of the three sites as the columns, and a list of common features as the rows. Some features might be the ability to perform searches, photo previews of items, and best-seller lists.

Activity
What other features are common to the sites? Fill your grid with checkmarks, indicating which sites contain which features. Write a short report that includes your grid and answers the question above.