Marketing EssentialsSection 1:
Basic Pricing PoliciesAfter You Read Online ActionReviewing Key Terms and Concepts - The two most common methods of cost-oriented pricing are cost-plus
pricing and markup pricing.
- The key to demand-oriented pricing is the consumer’s perception of
the value of the item.
- Three actions marketers can take are: price above the competition,
price below the competition, or price in line with the competition (going-rate
pricing).
Integrating Academic Skills - $96; $200 X .40 = $80; $200 - $80 = $120; $120 X .20 = .20 = $24;
$120 - $24 = $96
- Competitive-bid pricing is a type of competition-oriented pricing
that determines the price for a product based on bids submitted by competitors
to a company or government agency. Laws require most government agencies to
request bids based on certain specifications so they can select the company
that offers the lowest prices.
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