Marketing EssentialsSection 1:
Marketing Information SystemsAfter You Read Online ActionReviewing Key Terms and Concepts - Marketing research is important because it lets producers know what
product to produce, it identifies consumer wants, needs, and preferences, it
helps solve marketing problems, and it enables businesses to keep track of competition.
Marketing research is also necessary to evaluate the effectiveness of marketing
plans.
- Besides individual businesses, various manufacturers, wholesalers,
retailers, department within local, state, and federal governments, and nonprofit
organizations conduct marketing research.
- A marketing information system is a set of procedures and methods
that regularly generates, stores, analyzes, and distributes information for
use in making marketing decisions.
Integrating Academic Skills - $10.5 billion divided by $16 billion = 0.656 or about 66%
- Papers will vary; all papers should demonstrate an understanding
of customer relationship management.
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