Marketing Essentials

Section 2: Types, Trends, and Limitations of Marketing Research

After You Read Online Action

Reviewing Key Terms and Concepts

1. Quantitative and qualitative research
2. Four major areas of marketing research are: attitude research, market research, media research, and product research.
3. Any two of the following: increased emphasis on customer satisfaction; emphasis on total quality management; more integration of marketing research data with other sources; total quality management (TQM) programs. Global trends, technological advances, and concerns for privacy are additional answers

Integrating Academic Skills

4. Sales forecast = $552,187.50
   Step 1: 100% -25% = 75%
   Step 2: 1,550 X .75 = 1,162.5 household
   Step 3: 1,162.5 X $475 = $552,187.50
5. Reports will vary. You should include required elements and demonstrate an understanding of marketing research concepts and their applications.