Entrepreneurship and Small Business ManagementSection 2:
Ways to Enter the Global Market Section 4.2 Summary
To succeed in international business, one must conduct business based on the customs of the other country. Ways to locate the best market for your product or service include governmental publications, the International Business Exchange, and trade fairs. By hiring an export management company, a freight forwarder, or forming a joint venture, entrepreneurs are able to knowledgably expand their businesses to new markets. Section 4.2 Reading Organizer
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