E-Commerce

Chapter 3: Retailing on the Internet

Chapter Objectives



  • Find out how retail business has evolved since the 1800s.

  • Learn what makes today’s retailing environment a customized, self-service experience.

  • Define major retailer categories.

  • Identify the components of a successful e-commerce business.

  • Determine the major merchandising issues e-tailers must address in the e-commerce marketplace.

  • Enumerate methods customers use to pay for online purchases.

  • Understand how to maintain customer security and privacy during online transactions.
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