E-Commerce

Chapter 4: Global E-Commerce

Chapter Objectives



  • Find out what globalization means for e-commerce.

  • Determine why many U.S. businesses expand globally.

  • Discover the cultural issues that must be considered when businesses globalize.

  • Identify the rewards and challenges for businesses in the global market.

  • Learn how trade policies work in a global e-commerce marketplace.

  • Investigate how quotas affect trade.

  • Understand the taxation concerns and regulations common to international trade.
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