E-Commerce

Chapter 11: Web Site Management

Chapter Objectives



  • Discover how Web sites are positioned in search engines.

  • Recognize why positioning is important to generating site traffic.

  • Determine how keywords are integral to positioning.

  • Realize how good back-end management can lead to a successful e-commerce business.

  • Identify which factors to consider when choosing a server.

  • Find out how database-driven sites customize a visitor’s online experience.

  • Learn what components run online shopping carts.
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