E-Commerce

Chapter 13: Distribution in E-Commerce

Chapter Objectives



  • Define what distribution means in e-commerce.

  • Identify common methods of distribution used by e-commerce businesses.

  • Discover the roles of cybermediaries.

  • Understand the steps involved in physical distribution.

  • Learn how E-CRM works to resolve problems.

  • Know what ERP is and how it works with customer relationship management.
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