E-CommerceChapter 15:
Advertising for E-CommerceChapter Objectives
Recognize why branding is important to a company and its products. |
| | |
See how businesses strive to get customers to make purchases on their Web sites. |
| | |
Know why dynamic content is important to a Web site’s appeal. |
| | |
Learn how and why businesses assess traffic at their sites. |
| | |
Understand why advertising is important for a successful Web site. |
| | |
Determine which strategies and techniques companies use to advertise their products and services on the Internet. |
| | |
Identify why some types of online advertising can turn off potential customers. |
|  |
|
