Introduction to Business

Chapter 5: Entrepreneurship and Small Business

Real-World Applications

Chapter 5 The Biz Behind Bozart

Larry Mangel, the art dealer and founder of Bozart toys, learned all the parts and pieces to making a toy company come to life. Pretend you started your own Web consulting company. Mangel has hired you to analyze the Web site. Create a presentation, with visual aids, about why the Web site works or doesn't work. Present it to your class.