Introduction to Business

Unit 4: Marketing to the Consumer

Business Online: Further Exploration

BusinessWeek Seminar: Discovering Technology in Marketing

Using Technology to Market and Advertise Products. Research advertising trends by exploring online magazines, the American Marketing Association, or the Small Business Administration’s Marketing Mall. Imagine you have your own product or service to sell. Create an advertisement using technology. Choose a type of ad. Explain the parts of your ad and why you chose that particular type of ad.

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