Business Plan Project WorkbookChapter 13:
Contingency PlanKey Terms
| financial risk | The potential loss of money, property, or sales
(See page(s) 204)
| | | | | time-loss risk | The potential loss of revenue due to timing issues
(See page(s) 204)
| | | | | market risk | Risk associated with the external marketing environment
(See page(s) 204)
| | | | | political risk | Risk associated with the actions of government
(See page(s) 204)
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