Marketing Series: Hospitality & TourismChapter 10:
Designing ProductsChapter Objectives
Explain the difference between goods and services. |
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Identify the levels of hospitality and tourism products. |
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Describe the product mix. |
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Explain the product life cycle. |
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Differentiate between customer satisfaction and customer loyalty. |
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Identify the factors that contribute to customer loyalty. |
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Explain the importance of relationship marketing. |
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