Marketing Series: Hospitality & Tourism

Chapter 11: Pricing Products

Chapter Objectives



  • Explain the concept of price.

  • Identify typical pricing strategies.

  • Describe how hospitality and tourism businesses use discounting.

  • Describe the concept of supply and demand.

  • Explain elasticity of demand.

  • Explain how the product life cycle affects price.
    • Glencoe Online Learning CenterMarketing HomeProduct InfoSite MapContact Us

    The McGraw-Hill CompaniesGlencoe

    Please read our Terms of Use and Privacy Policy before you explore our Web site. To report a technical problem with this Web site, please contact the Web Producer.