Marketing Series: Hospitality & TourismChapter 9:
Market Information and ResearchChapter Objectives
Explain the purpose of market segmentation. |
| | | Identify the methods used to segment markets. |
| | | Explain product positioning. |
| | | Describe the process of market research. |
| | | Explain primary and secondary research. |
| | | Identify methods for gathering primary data. |
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