Introduction to Desktop Publishing With Digital Graphics

Chapter 10: Creating Marketing Materials

Reading Check and Critical Thinking Activities

Directions Read each question carefully. Key your response in the text box. Click CheckYour Answers. Then e-mail the results to your teacher.

1
Identify List three essential components of a typical business package.
2
Explain Of the four PARC principles, how is repetition the most responsible for helping a publication achieve a professional appearance?
3
Differentiate What does it mean to import a style sheet? To export a style sheet?
4
Describe What are three types of design elements that can be added to style sheets to help ensure consistency in your publications?
5
Evaluate How does branding promote a company?
6
Draw Conclusions Why is it so important to use style sheets, expecially when you are part of a design team?
7
Analyze What types of challenges do designers face when incorporating repetition into publications?
8
Compare and Contrast How does the process of transferring style sheets in Microsoft Word and Microsoft Publisher differ?
9
Make Connections What design elements are most often used in each component of a business package?
10
Make Predictions What are some ways companies can control costs in planning marketing publications?
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