Marketing Essentials

Section 2: Social Responsibilities and Ethics

After You Read Online Action

Reviewing Key Terms and Concepts

1. flextime, telecommuting, extended family leave, on-site child care, health insurance, paid vacation and sick time
2. They provide information to consumers, employ self-censorship by establishing ethical practices, and respond to consumer concerns with new products and company initiatives.
3. support local sports team, organize food and blood drives, promote and support after-school programs, donate supplies to local schools

Integrating Academic Skills

4. The single employee pilfering would cost the company $447.50 a year. The company would lose $8,950 a year if 20 employees did the same thing. $1.79 x 5 days a week = $8.95; $8.95 X 50 weeks a year = $447.50; $447.50 X 20 employees = $8,950
5. Reports should demonstrate an understanding of legal and ethical product advertising issues. Try to choose a product that interests you and focus on it. Make sure you credit the sources you consult.