Technology Applications for Marketing
Case Study Online Action
Imagine that you have decided to turn your love for music into a career by starting your own Internet radio station. You've written your business plan, raised your start-up capital, purchased your domain. You're on the air!
Prepare a short report that explains how you will deal with the following challenges: How do you go about getting people to listen to you? Assuming that money for marketing is tight, what are some ways to bring listeners to your new station?