Marketing EssentialsSection 1:
The Sales ProcessAfter You Read Online ActionReviewing Key Terms and Concepts - Determining needs is used to build the entire sales presentation
and is the basis for consultative selling.
- Asking open-ended questions allows the customer to talk about his
or her needs.
- Do not directly ask about his or her price range. Instead, ask about
the rug’s intended use to gain clues about how much he or she expects to pay.
Integrating Academic Skills - $400; $1,500 divided by 4 = $375; $375 + $25 = $400
- Answers will vary depending on the product used and should be in
appropriate question format.
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