Marketing Essentials

Section 1: How to Close a Sale

Reviewing Key Terms and Concepts

Trial closes are beneficial because if they do not work, customers will most likely tell you why they are not ready to buy, and if they do work, you will close the sale.
After a customer has decided to buy, a salesperson should stop talking about the product because it may have a negative effect on the sale.
You would use the which-close specialized closing method, where you would make her buying decision easier by narrowing the selection of itmes to two and reviewingthe benefits of each

Integrating Academic Skills

$70; $350 X .20 = $70
Paragraphs will vary depending on the product selected. You should provide examples of the which close, the direct close, and the standing-room-only close.