Marketing EssentialsSection 1:
DistributionAfter You Read Online ActionReviewing Key Terms and Concepts - The term that describes the path a product takes from producer to final
user is channel of distribution.
- Intermediaries link producers to the final users of a product.
- The two main types of distribution channels are direct and indirect.
Integrating Academic Skills - The cost to the distributor is $3,375 per item. The retailer will pay $4,725
per item.
- Intermediaries
- Agent Intermediaries
- Independent Manufacturer's Representative
- Merchant Intermediaries
- Wholesalers
- Rack Jobbers
- Drop Shippers
- Retailers
- Stores
- Direct Mail Operations
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