Introduction to Business

Chapter 13: Marketing in Today’s World

Real-World Applications

Beyond Street-Skaters

You've always wanted to market a product—a movie, a concert T-shirt, a magazine cover, perfume, cosmetics, shoes, and so on. Team up with a classmate and create a marketing campaign. Present it to your class. You might want to research current trends in your market, and look around for ideas.

Glencoe Online Learning CenterBusiness Administration HomeProduct InfoSite MapContact Us

The McGraw-Hill CompaniesGlencoe