Introduction to Business

Chapter 14: Advertising: The Art of Attracting an Audience

Real-World Applications

Bathed in Blue

All the time, people are finding new homes or fixing their homes. More than ever, the home furnishing industry is in stable shape. Depending on how ambitious your decorating or construction ideas are, Bed Bath & Beyond, Haverty Furniture, Home Depot, Linens n' Things, Lowe's, Restoration Hardware, and Williams-Sonoma want your business. Choose one of the companies listed, locate its Web site, and browse its online catalog. Analyze and decide how the Web site's design caters to certain audiences. Share your opinions with your class.