| total product experience | The features and benefits that a customer is seeking in a product or service
(See page(s) 104)
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| primary features | The basic elements of a product or service
(See page(s) 104)
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| auxiliary dimensions | The unique features that set a product apart from the competition
(See page(s) 104)
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| channel intermediaries | People or companies that specialize in certain aspects of distribution
(See page(s) 106)
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| integrated marketing campaign | A series of promotional strategies that work together to achieve specific marketing objectives
(See page(s) 107)
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| cost-based pricing | Pricing based on the cost of the product or service plus the cost of doing business plus the projected profit margin
(See page(s) 110)
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| demand-based pricing | Pricing based on what the customer is willing to pay
(See page(s) 110)
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| competition-based pricing | Pricing based on what competitors charge
(See page(s) 110)
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| flexible-price policy | A pricing policy in which customers pay different prices for the same type or amount of merchandise
(See page(s) 110)
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| one-price policy | A pricing policy in which all customers are charged the same price for goods and services
(See page(s) 110)
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