Business Plan Project WorkbookChapter 8:
Marketing PlanLearning Objectives
Write a marketing plan with product, place, price, and promotion strategies. |
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Describe your product, including functionality, design, image, appearance, branding, packaging, labeling, warranties, service, and support. |
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Explain your place strategies, or how your product will be distributed and made available to customers. |
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Develop a pricing strategy and structure that takes into account fixed and variable costs, the competition, company objectives, proposed positioning strategies, the target market, and the consumer's willingness to pay. |
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Describe the promotion strategy, including the media to be used to deliver the promotional messages to the target market and the costs involved. |
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